Alert Today

The Florida Department of Transportation has reported a 23 percent drop in nighttime incidents as a result of Alert Today, Alive Tomorrow, an initiative by the FDOT.

Image courtesy of Florida Department of Transportation

BREVARD COUNTY – As a pedestrian or bicyclist, crossing a hectic street or a stoplight crosswalk can be a harrowing experience.

The Florida Department of Transportation, however, has been making strides to ensure that conditions for pedestrians and bicyclists are improving in Brevard County.

In 2011, the FDOT created an initiative to help provide awareness and safety for all pedestrians, and in 2012 the campaign ‘Alert Today, Alive Tomorrow’(ATAT) was begun.

Today, the ATAT program reports that since the inception of the program, nighttime injuries and fatalities involving bicyclists and pedestrians have dropped 23 percent.

“When ATAT began its "Alert Tonight" campaign to improve the safety and visibility of pedestrians and bicyclists walking and biking at night, approximately 75 percent of all serious and fatal injuries occurred during dark or dusk hours,” officials stated in a recent press release. “Recently, Alert Today staff pulled data for the most recent 5-year period (2012-2016) and that percentage has dropped to 52 percent. This change was a direct result of the district coordinators' efforts.”

The ATAT program encourages pedestrian and bicyclist safety by promoting efforts such as Florida Bike Month in March, National School Bus Safety Week in October, and Stop on Red Week in August, among other programs.

“’ATAT: Safety Doesn't Happen by Accident’ is intended to remind all road users (motorists, bicyclists, and pedestrians) that we all have a role in making Florida roads safer,” officials stated. “(Our goal is) to improve the overall safety of pedestrians and bicycles by reducing pedestrian- and bicycle-related crashes, injuries, and fatalities, while ensuring that all areas of Florida’s transportation system provide safe and accessible travel options for pedestrians and bicycles.”

ATAT is also involved with a number of other campaigns related to pedestrian safety, such as ‘Complete Streets’, and ‘Alert Tonight’.

On the ATAT website, officials provide general safety tips for pedestrians, bicyclists, and motorists to help improve safety. The saftey tips may be found at

For more information, visit

Staff Writer

Austin Rushnell is a native Floridian that currently lives in Viera. He earned his BA from USF Tampa in History and Fine Art in 2015, and his MA in Early Medieval Irish History from University College Cork, Ireland, in 2016.

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